love maxxing: our holiday collection — launching november 4th

moderation is for everything else.

in 1889, the french poet rosemonde gérard wrote a promise to the one she loved: aujourd’hui plus qu’hier et bien moins que demain. today more than yesterday, and less than tomorrow.

it’s a small line with an enormous heart. not a love that arrives finished, but one that keeps going. one that grows deeper, closer and more certain with every passing day. the kind of love we all long for, and the kind we want to give.

so this holiday, we’re not holding back. we’re choosing more of it. more tenderness. more intimacy. more ridiculous joy. more of the people who make the year feel like home. this is love maxxing, our holiday 2026 collection, arriving in all seven bluboho stores and at bluboho.com on wednesday, november 4th.

here are three pieces we can’t stop reaching for.

the more love charm

10k gold, diamonds + rubies · $1,998

gérard’s promise, made to wear. a compass star of diamonds sits beneath qu’hier, a quiet nod to everything you’ve already been through together. above it, a line of rubies rises over que demain like the sun coming up on a new day.

it’s a vow that renews itself each morning, and a reminder that the best part of love is always still ahead. wear it close to your heart, or give it to the one who makes every day a little more than the last.

the horsebit necklace

10k gold, diamonds + rubies · $3,498

some loves aren’t meant to stay the same size. this chain keeps growing, just like the love it holds. long gold bars and open links give it a strong, sculptural line on its own.

every link is made to carry the charms you gather along the way: a birthday, an anniversary, a “just because.” start it this season, and let it become a record of the people and moments that shaped you.

the ruby diamond key charm

10k gold · $298

for the one who knows the way to the most guarded parts of you. we’ve always loved keys, but this one is different. it doesn’t open doors out into the world. this key opens inward.

slip it onto the horsebit necklace, layer it with a favourite chain, or tuck it into a stocking for someone who has earned your trust.

a little ritual for the season

before the year ends, try this. light a candle. name one way you were loved this year, and let it land. really let it land.

then choose one person (it could be you) to love out loud before december is over. a note, a call, a long dinner, a gift that says what words can’t. love maxxing is an invitation to do exactly that, and to carry the reminder with you long after the season ends.

find love maxxing in all six bluboho stores and at bluboho.com from november 4th. come in, and our team will help you find the piece that says it.

love maxxing. arriving november 4th. today more than yesterday.