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bluboho

DIGITAL MARKETING MANAGER

please note this is not a remote position
  • location: head office
  • availability: full time
  • positions available: 1
  • commitment: minimum 2 years

About us

bluboho is on a mission to mark moments and tell stories through beautiful jewelry. We are a team of high achievers who love to create the unimaginable. We design and make all of our pieces right here in Canada using ethically sourced stones and recycled metals. Come work for a high-growth company where you get to have a voice, make decisions, set goals and achieve them. We can’t wait to meet you…

The Digital Marketing Manager will be responsible for leading and executing on bluboho’s overall local marketing strategy, driving brand awareness, consideration, and sales across all channels. The day to day involves working collaboratively with the team (internal and agencies) to create content, collateral, and campaigns, that support our overall marketing strategy and tell our stories. The role of Digital Marketing Manager will play a significant part in translating our existing in-store collection and merchandising storytelling into the digital marketing space to extend or guest reach.

Who you are:

You are passionate about the power of digital marketing to build a brand and drive results and are constantly finding new ways to deliver an engaging experience to our guests, both in-store and across digital channels. You stay abreast of current digital trends and technologies and are a thought leader in the digital marketing space. You bring an energetic results-oriented attitude to all internal and external marketing campaigns and communications that accurately reflect and embody the bluboho brand across all marketing channels.

Naturally, you are analytical and can take various types of data and translate into easy to digest reports that highlight areas of opportunity for the business. You can work cross functionally with multiple departments and are critical in driving outstanding results in consumer acquisition and engagement by delivering growth in conversion and growing an active consumer database.

What you’ll be doing:

  • Be the champion of the digital marketing function, creating content, driving programs, and innovating to become at the forefront of digital to drive awareness, engagement, and conversion for bluboho
  • Lead end-to-end digital campaign execution to support bluboho’s global direct to consumer and retail channels including strategy, planning, forecasting, building, optimization and reporting
  • Execute on deployment of the digital strategy locally, across paid and organic digital channels to meet marketing objectives
  • Report, understand and analyze digital marketing KPI’s (ROAS, CPA, CPM, CTR, etc.) and report results and recommendations to leadership team and other stakeholders
  • Develop and drive a testing and learning culture of continuous A/B testing and data analysis and refine marketing tactics based on learnings
  • Own and ensure all messaging in paid and unpaid channels are strategically aligned
  • Responsible for efficient management of marketing budgets tied to both performance and awareness goals
  • In partnership with the Director of Marketing, guide and oversee external agencies on execution of plans for digital marketing activities
  • Monitor and measure the success of social media campaigns against set targets, providing guidance to agencies while monitoring and evaluating campaign results and impact
  • Work collaboratively with the Creative Director to develop and manage a content calendar across all digital platforms; bluboho website, Instagram, Facebook, Pinterest, planning around new campaigns for collection launches, events, and holidays
  • Work collaboratively across functions such as Planning and Creative to execute on strategies to improve the effectiveness of multichannel marketing/media programs, ensuring collateral is provided to all business partners (internal and agency)
  • Bring digital and media trends, insights, and ideas back to the marketing team and inspire best-in-class digital leadership across the team

What you’ll bring

Required:

  • University Degree in Business or Marketing
  • 5+ years of proven experience in digital marketing with both paid digital media as well as organic digital media content production
  • 1+year of people management and/or leadership experience is required
  • Experience with digital marketing best practices that result in guest acquisition, retention and growth
  • Exceptional skills in website management, email marketing, web analytics tools, search engine marketing (SEM), search engine optimization (SEO), display media and social media
  • Creative thinking, problem-solving and analytical skills, and the ability to thrive in a fast-pace environment
  • Ability to pivot effectively – shifting gears to respond to sudden changes or demands in the business, staying flexible to the ever-evolving retail landscape
  • Advanced working knowledge of search engine marketing (Google Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, TikTok, Pinterest, YouTube), display/programmatic, email, Data Management Platforms and web analytics (Google Ads, Google Campaign Manager, Google Analytics, Mailchimp)

Preferred:

  • Experience working in a retail, luxury goods or fine jewellery organization

    APPLY TODAY

    if you’re as excited as we are, send an email to arbella@bluboho.com with a copy of your cover letter, resume and availability. please specify in the "subject" of your email which position and location you are applying for.

    we look forward to meeting you! xo

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