bluboho has always been an ode to the connection with others, nature, and unlimited possibility. I am constantly inspired by the raw beauty that runs wild in the hills and on the shores of Prince Edward County. That is why this summer we decided it’s time for us to bring bluboho back to its roots: a love of travel + the beach. Cheryl and I are excited to announce our latest endeavour, bluboho outpost in Bloomfield!
Opening the doors of the bluboho outpost certainly won’t be the beginning of our relationship with this special community; it will actually be a beautiful new endeavour stemming from a lifelong romance with PEC. I spent my childhood summers at my great grandma's house in the county. My fondest memories are of driving through the backroads at sunset, my brother and I would be in the backseat on the way home from the beach - sun-kissed and waterlogged. My parents would stop at a roadside farm stall near Sandbanks - we would always get a bag of peas, cheese curds, and homemade butter tarts. With the windows down, the sweet smell of summer in the air, and fresh delicious foods in our bellies, everything felt magical.
Even though I made a life in Toronto, it was impossible for me to truly shake the wonderful feeling of being wrapt in the fresh county air. Eternally grateful for the long days and precious nights, it will always feel like home when I see the Sandbanks, drive up the hill in Picton, or coast along the winding country roads. Bringing bluboho to Prince Edward County is deeply meaningful to us.
Our new space will be the beachy, laid-back sister to our city shops. Bringing along all of our favourite jewels, we are joining the County Collective spaces. We are also collaborating with the talented Christine Flynn (@lovethedesign) to bring some mixed-media magic to our space.
Starting bluboho was never just about jewelry, but about seizing every opportunity for adventure and new experience that comes into our life. Sharing Prince Edward County with everyone we love will make for an unforgettable summer. Looking forward to seeing you there soon!